Content Amplifier

Content Amplifier turns the articles you publish in Joomla into scheduled social posts — across LinkedIn, Facebook, Instagram, Threads, Bluesky and Mastodon — without leaving your administrator. This guide walks through setup and the everyday workflow.

What Content Amplifier does

Most social schedulers start with a blank box: you write a post and paste it into every network. Content Amplifier starts with something you have already made — a Joomla article — and does the rest. It reads the article, drafts a post shaped for each network, lets you review and edit it, then posts it now or on a schedule. Everything happens inside your Joomla administrator, using your own accounts.

There are two ways to work:

• Quick posts — one post per network for an article. Generate, tweak, publish. This is available on every plan.
• Campaigns — a sequence of posts (a “beat” arc such as Tease, Announce, Deep-dive, Proof, Recap) spread over days and across networks, all from a single article. Campaigns are a paid feature.

Before you start

Step 1 — Connect an AI provider

1. Go to Content Amplifier → Options.
2. Choose your AI provider and paste your API key.
3. Save. That is all the copy generator needs.

If a key is not set, the Generate buttons are unavailable and you will see a prompt to add one.

Step 2 — Connect a channel

A channel is one social account you can post to. Open Social Media from the menu to see the Channels view and add one:

1. Choose the network (LinkedIn, Facebook, Instagram, Threads, Bluesky or Mastodon) and give the channel a label.
2. Save, then connect the account:
   • Threads, Facebook, Instagram, LinkedIn — use the Connect button to sign in and authorise. (Facebook and Instagram share one Meta setup; there is a separate guide for that.)
   • Bluesky, Mastodon — paste the app password / access token into the fields shown.

Step 3 — Quick posts

Open an article’s Quick posts screen (from the calendar, a storyline, or the Amplify list). You will see one card per network, split into Connected accounts (which can post automatically) and a collapsed Copy & paste group for the rest.

For each network:

1. Click Generate. Content Amplifier drafts a post from the article, shaped for that network, with a live character count.
2. Edit the draft as you like — it is your words that go out.
3. Use Copy to grab the text, Post now to publish immediately (connected accounts), or set a schedule (below).

Step 4 — Post now or schedule

Each card has a Start time and a rhythm. Leave the rhythm at Once for a single scheduled post, or choose a repeating pattern (see Repeating promotion). Set a Start time, save, and the post is queued.

Campaigns — the beat bar

On a paid plan, the Quick posts screen gains a row of tabs across the top — the beat bar. The first tab, Quick post, is the everyday screen you already know. The other tabs are the beats of a campaign (Tease, Announce, Deep-dive, Proof, Recap by default). Each tab is its own set of posts, shown in a panel beneath it.

To build a campaign from one article:

1. Click Suggest an arc. Content Amplifier proposes a sequence of beats and dates for this article. (Once an arc exists, the button is disabled; Clear arc removes the suggestion — posts you have already created are kept.)
2. Click a beat tab, then generate and edit posts for each network, just like Quick posts.
3. Use Schedule this beat to set one date for every channel in that beat at once.

A small badge on each tab shows how many channels already have a post, so you can see the campaign filling out at a glance.

Repeating promotion

A single article does not have to be a one-time post. On the schedule for any post, choose a repeating rhythm and a horizon (a number of repeats, an end date, until an event, or ongoing). Content Amplifier will re-share the piece on that cadence, so an evergreen article keeps reaching new readers. You can pause, stop future occurrences, or delete a single occurrence at any time from the storyline.

Finding your way around

Your plan

Your subscription decides how much is unlocked. In short:

Changing plan never disables your existing channels — limits only apply when you add new ones.

On Standard and above you can also set a custom prompt per channel (Channels → edit a channel → Post content) to keep a consistent voice on that account.

Good posting habits

Content Amplifier drafts copy that reads like a person sharing something worth reading — it avoids clickbait, hype words, ALL-CAPS and emoji pile-ups on purpose. A few habits keep your feed in good shape:

• Read before you post. The draft is a starting point; a small edit in your own voice goes a long way.
• Space a campaign out. Let the beats breathe over days rather than firing them together.
• Match the network. A custom prompt per channel is worth setting once for accounts with a distinct tone.

Troubleshooting

Content Amplifier by Multizone. Need a hand? See the network-specific connection guides, or get in touch.